Types of cement be used for different building purposes

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Reference no: EM132260091

In this project, your CEO has asked you to put together a marketing plan with the goal of increasing sales to other businesses in the United States.

Targeting refers to selecting the customer groups(s) that you will focus your marketing efforts on. The appropriate segmentation variable is dependent on the needs and wants of customers. These decisions are directly tied to your value proposition and require extensive marketing research on the customers.

How can the different types of cement be used for different building purposes and purchased by different businesses, governments, or organizations?

Reference no: EM132260091

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