Types of advertising messages

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Reference no: EM133297176

Assignment:

Answer these question. It related to Branding and Advertising.

1. Advertising appeals

A. Describe the differences in the three main types of advertising messages - emotional (affective), cognitive, and behavioural (conative).

B. Explain which type/s of advertising message is used by Patagonia

C. which type/s is most suited to Patagonia and why?

2. Media Options

You are Patagonia's Brand and Communication Manager, Australia. You have a team of marketing interns working wth you.

A. Draw upon your know ledge of media strengths and weaknesses to critically explain how and why/not Patagonia should/not advertise on: TV, Radio, Print, and OOH in Australia.

B. Offer advice on how to understand audience size for each of the four media options in the Australian market.

Reference no: EM133297176

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