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Assignment:
Answer these question. It related to Branding and Advertising.
1. Advertising appeals
A. Describe the differences in the three main types of advertising messages - emotional (affective), cognitive, and behavioural (conative).
B. Explain which type/s of advertising message is used by Patagonia
C. which type/s is most suited to Patagonia and why?
2. Media Options
You are Patagonia's Brand and Communication Manager, Australia. You have a team of marketing interns working wth you.
A. Draw upon your know ledge of media strengths and weaknesses to critically explain how and why/not Patagonia should/not advertise on: TV, Radio, Print, and OOH in Australia.
B. Offer advice on how to understand audience size for each of the four media options in the Australian market.
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