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Types of advertising and promotion are used

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Reference no: EM131473104

Internet AMERICAN AIR LINES

1. Does the company use the Internet for internal use as an interactive part of operations? What functions are used in this manner?

2. In what way could operational costs decrease if the company's customers interacted with it through the Internet?

Marketing

1. What types of advertising and promotion are used?

2. Does the company have a website? Who owns the site and how is it hosted?

3. Does the company use e-mail for marketing notifications to customers?

4. What are the proportions of sales by distribution channel?

5. How many customers can the company potentially market its products to? What would be the volume by customer?

6. What is the company's market share? What is the trend?

7. Are there new markets in which the products can be sold?

Sales

1. What is the sales strategy (e.g., add customers, increase support, increase penetration into existing customer base, pricing, etc.)?

2. What is the structure of the sales organization? Are there independent sales representatives?

3. Into what category do customers fall-end users, retailers, OEMs, wholesalers, and/or distributors?

4. If possible, identify the top 10 customers, based on sales volume. What is the historical sales volume to all customers for the past 3 years?

5. Does the company have an Internet store? Does the site accept online payments and orders? 

6. What percentage of total sales comes through this medium?

7. What is the structure of the technical support group? How many people are in it, and what is their compensation?

Reference no: EM131473104

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