Type of zeolite-based detergent

Assignment Help Operation Management

Reference no: EM132110088

Discussion Topic: Choosing the Optimal Data Source

Procter & Gamble (P&G) has introduced a new type of zeolite-based detergent in the Washington DC metropolitan area. However, the brand has not captured the anticipated market share since its introduction about 6 months ago. P&G has hired you as a marketing research consultant to recommend a suitable source of standardized data.

A. What are the various data source alternatives available to P&G?

B. Discuss the advantages and limitations of each of them and recommend the data source most suitable for P&G’s needs.

Reference no: EM132110088

Questions Cloud

Stress and time management tips : Stress and Time Management Tips How stressed are you? Maybe it's time to laugh or do something else that relieves stress.

Determine the average number of people waiting for service : Evaluate the waiting line properties of the following customer service operation. Determine the average number of people waiting for the service.

Prepare a budget variance template : Prepare a budget variance template in Excel that links to forecasts and tracks actual verses budgeted income statement and balance sheet

Discuss your personal observations of the tools : Discuss your personal observations of the tools and its applicability in an actual work or school setting.

Type of zeolite-based detergent : Procter & Gamble (P&G) has introduced a new type of zeolite-based detergent in the Washington DC metropolitan area.

Scanner data vs consumer panel : The sales and market shares for the same brand in the same period are often different when they are measured by a scanner audit rather than a consumer panel.

Baldwin plans to include additional performance bonus : Next year Baldwin plans to include an additional performance bonus of 0.5% in its compensation plan.

Create a list of materials that would be needed to support : Identify the type of learning center that would be most supportive of, and promote language development, of English Language Learners in the classroom.

Develop short term and long-term objectives for the council : Develop short term and long-term objectives for the council - Conduct cost-benefit analyses for two of the major investments, P-12 school and recreational

User Account

All Pages