Type of targeted advertising violate consumer privacy

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Reference no: EM131992219

Consider that you visit an online store you have visited before. You quickly notice a “welcome back” message at the top of your page. You make a purchase: a fine set of grilling utensils. The next time you open your browser, ads shown in the sidebar included gas grills and accessories as well as deals from local butcher shops. Similar ads begin to appear on your social media pages and other websites you often visit. In addition, emails offering subscriptions to cooking magazines begin to arrive.

Does this type of targeted advertising violate a consumer’s privacy? Why or why not?

Is it a benefit to consumers? Why or why not?

Reference no: EM131992219

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