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Bhola Maharaj a sweet shop, in the city of Jamshedpur, is a name to reckon with. It has been in existence since 1909. Its loyal customers kept growing year after year and the business flourished on two factors, "quality & trust". Its pure ghee sweets had no competitors. The shop maintained its age-old look throughout and kept away from all forms of renovation, advertising & diversification.

Until recently, the owners felt their customer base declining with the entry of big names like Pizza Hut, MacDonald's, and Subway.

The owners decided to turn around the business by adding new product lines. From just a sweet shop to a full-fledged eatery - that was the vision. The shop, for the first time since its inception, went for a complete makeover. It was renovated from a ground floor shop to a 3 storied eating joint. It was also decided to make a new App for food delivery.

QUESTIONS:

Q1 Write a mission statement that reflects this new direction for Bhola Maharaj.

Q2. Write a vision statement reflecting the new mission statement.

Q3. What type of strategy did the leadership team at Bhola Maharaj pursue?

Q4. What factors described in the above case might affect the implementation of this new strategy?

Reference no: EM133139541

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