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Type of strategic approach

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Reference no: EM131561322

Organization 1 Name: _____________________________

What type of strategic approach do they use? Explain.

  • Broad Low-Cost Strategy - Wide customer segment by underpricing competitors
  • Focused Low-Cost Strategy- Targets subset of mass market
  • Broad Differentiation Strategy - Products and services with unique services that appeal to a wide market segment
  • Focused Differentiation Strategy - Targets narrow industry niches or customer segment
  • Middle Strategy - (best-cost) Offers optimal mix of value and cost

Organization 2 Name: _____________________________

What type of strategic approach do they use? Explain.

  • Broad Low-Cost Strategy - Wide customer segment by underpricing competitors
  • Focused Low-Cost Strategy- Targets subset of mass market
  • Broad Differentiation Strategy - Products and services with unique services that appeal to a wide market segment
  • Focused Differentiation Strategy - Targets narrow industry niches or customer segment
  • Middle Strategy - (best-cost) Offers optimal mix of value and cost

Organization 3 Name: _____________________________

What type of strategic approach do they use? Explain.

  • Broad Low-Cost Strategy - Wide customer segment by underpricing competitors
  • Focused Low-Cost Strategy- Targets subset of mass market
  • Broad Differentiation Strategy - Products and services with unique services that appeal to a wide market segment
  • Focused Differentiation Strategy - Targets narrow industry niches or customer segment
  • Middle Strategy - (best-cost) Offers optimal mix of value and cost

Organization 4 Name: _____________________________

What type of strategic approach do they use? Explain.

  • Broad Low-Cost Strategy - Wide customer segment by underpricing competitors
  • Focused Low-Cost Strategy- Targets subset of mass market
  • Broad Differentiation Strategy - Products and services with unique services that appeal to a wide market segment
  • Focused Differentiation Strategy - Targets narrow industry niches or customer segment
  • Middle Strategy - (best-cost) Offers optimal mix of value and cost

Organization 5 Name: _____________________________

What type of strategic approach do they use? Explain.

  • Broad Low-Cost Strategy - Wide customer segment by underpricing competitors
  • Focused Low-Cost Strategy- Targets subset of mass market
  • Broad Differentiation Strategy - Products and services with unique services that appeal to a wide market segment
  • Focused Differentiation Strategy - Targets narrow industry niches or customer segment
  • Middle Strategy - (best-cost) Offers optimal mix of value and cost

Compare and contrast three of the organizations.

Describe how at least two of the organizations have shifted strategies over time.

Reference no: EM131561322

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