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Knowing your Market
One of the major fast-food companies is a global force. A hamburger and fries may be the United States' meal of choice, but in Japan, you might see customers ordering a shrimp burger or in India, a spiced-potato croquet sandwich. The global palate is rich in its diversity and cultural or religious dietary customs dictate many of these choices. The restaurant's golden arches may be a near universal symbol of fast food in many international markets, while the menu items are as distinct as the markets the restaurant serves.
Select and research a company that sells the same type of product in multiple global markets. (Do not use the above example). You will also be asked to access country-specific Web sites for the brand/product being discussed.
Many sites will not be in English. It is not necessary to be able to read the sites, but some browsers have tools for basic text translation. Be advised that the translations are often incorrect especially when it comes to marketing slogans and descriptions.
Describe the differences in product offerings in 2 countries compared to the company's product you are familiar with in your home country. This is a total of 3 countries.
What are the current trends in cultural and social values? Is there any pending federal, state, or local legislation that could alter the environment?
Provide a detailed description of your company. The description should include, at a minimum, the company's name, its history, founders, business purpose, and mission
Explain the link between mission, vision and branding in the context of a major consumer brand such as Levi.-Explain what USP and brand image mean.
What department is usually responsible for a direct labor rate variance? What department is usually responsible for a direct labor efficiency variance?
1.identify the basic organization design issues at unilever.2.what seems to account for the frequent changes in
Develop PPT and add an audio track of your presentation using MS Office or other presentation tool of choice. Use Collaborate Live Classroom to upload your PPT and present your information. Archive the presentation.
Background: I am writing a marketing strategy for a book called 5..0@50. This book is a collection of 50 stories from people who are 50 talking
Analyze any comparative advantages and international trade opportunities. Explain the factors that will affect demand, supply, and prices of that product.
What you have concluded is/are the most common factors found within the 7 major change management models. Why do you think that is?
Edward Smeets is the new sales manager for Grunwald Instrumentation. He has just come aboard to head up a sales force of seventy sales professionals, all of whom possess at least a B.S. in a scientific field. Many have Master's Degrees..............
Select a company with a well-known branding campaign such as Apple, Microsoft, Google, McDonald's, and others. You can start out by checking out Forbes' site.
What business model or models do they use? What evidence (via screenshot) can you provide for that belief? Do think this is the most effective business model
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