Reference no: EM131256497

Need Assistance Please. 200-250 words each.

The small business owner can live or die by word of mouth. In the article, "The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance," Morgan discusses the issues with employee satisfaction analysis. What are the implications for small business owners? How can a small business owner collect data on customer satisfaction that can be used to improve operations without the enormous costs of the traditional systems we see in place today? 2. What is the "prosumer" and what are three specific implications of this particular buyer in the marketplace. What strategies can the small business owner adopt to use the prosumer to his/her advantage? 3. In the article, "Hiring the 'perfect employee'," Katherine Woodford lays out a detailed process for screening potential candidates. What are the steps in the process as she identifies it? What has she left out of her process that may be important to a small business owner? 4. In the article, "Why Cash Doesn't Motivate," Lorri Freifeld discusses the inherit problems with using monetary rewards to motivate employees. What problems does this type of motivation present, and what techniques does this article and other research suggest as being more effective?