Type of international strategy

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Reference no: EM133218099

Assignment:

Section Four; Setting Up Shop:

Setting Up Shop:

Assume your organization is going forward with entering into the country you discussed in your country study. They are now in the process of determining the more specific details of setting up business in that country.

They have asked you to write a report on your recommendations as to how they should enter the country, staff the operation, the type of international strategy they should use, and the marketing and distribution strategy.

Please support all recommendations with sound reasoning and research.

You report must cover but not limited the following areas:

• Mode of Entry

o Pick the most appropriate mode of entry

o Discuss the pros and cons

o Support your decision with research

• Human Resources

o Staffing Needs

? Management

? Lower-Level employees

o Staffing Approach

? Ethnocentric, Polycentric, or Geocentric

o Pay and Compensation

o Training and Development

o Union Concerns

• Marketing

o Target Market & Market Segmentation

o Pricing

o Advertising

? Cultural Concerns & Barriers

? How will you address them

o Competitor Marketing Analysis

• Distribution

o Distribution Strategy

o Suppliers

? Use local, home country or a mix?

o Production facilities (if needed)

o Will you use outsourcing

Reference no: EM133218099

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