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1. Which of the following is NOT a type of differentiation?
A. product differentiation
B. Consumer differentiation
C. Service differentiation
D. Channel differentiation
2. When a company goes after a large share of a small market segment
A. differentiated marketing is used
B. concentrated marketing is used
C. micromarketing is used
D. undifferentiated marketing is used
Melanie has been promoted as the operations head of Apex Inc. She aims to lead the organization in an effective manner. Which of the following should be implemented by Melanie to achieve her aim?
Shaw Communications Inc. is a Canadian telecommunications company that provides telephone, Internet, mobile, and television services as well as mass media related services all backed by a fibre optic network. The company's chief competitor is Telus C..
Use the "Start a New Thread" button and answer questions 1-2 independently in your group discussion forum. Once you have done so, the posts of other group members will become visible. Review each group members post and provide a substantial respons..
BMW is considering producing a hybrid car with a target selling price of $35,000. The new facility will employ approximately 2100 workers. The estimated fixed cost of producing the vehicles is $57,000,000. The variable costs are expected to be $27,00..
The manager of a fast-food restaurant featuring hamburgers is adding salads to the menu. If they choose to include a salad bar (i.e., the MAKE option), it will cost $14,000 in annual fixed costs for the leased equipment and added employee, and $1 per..
Explain the purpose associated with the punishment that was imposed.
Strategic management involves setting objectives, analyzing the competitive environment, analyzing the internal organization, evaluating strategies, and making sure that the strategies are rolled out across the organization. While Lady Gaga’s busines..
Discuss the best possible method for determining the value of the business you selected. Explain your rationale.
In a project environment, time is a constraint rather than a luxury, and this creates a problem for the project manager who has previously never worked with certain team members. Is such a test possible for people working in a project environment? Ar..
Discuss some of the characteristic of the charismatic leader and components of the charismatic leadership process. what are the different dimensions of transformational leadership? compare and contrast these types of leadership and cite examples of b..
What personality and behavior characteristics does Henry Rankin exhibit. Do you think these trait contribute to a good person job fit for him. If you were an executive coach hire to help Ranking be a better manager, what would you say to him. Why
A television set manufacturer makes two models of TV sets, LED and HD, and in two sizes, 32" and 55". The firm has to decide on the mix of the combinations of the two models and the two sizes. A market research indicates that at most 2000 of 32" (bot..
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