Type of differentiation

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1. Which of the following is NOT a type of differentiation?

A. product differentiation

B. Consumer differentiation

C. Service differentiation

D. Channel differentiation

2. When a company goes after a large share of a small market segment

A. differentiated marketing is used

B. concentrated marketing is used

C. micromarketing is used

D. undifferentiated marketing is used

Reference no: EM131428585

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