Type of consumer involvement

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1. Choose one emotion. Explain how marketers use this emotion in advertisements with an example.

2. Some marketers try to make consumers feel negative about themselves whereas others try to make consumers more confident and have positive evaluations of themselves. Find one advertisement related to self-esteem. In your opinion, is it an effective advertisement? Why or why not?

3. Choose one type of consumer involvement.

What can marketers do to increase this type of consumer involvement? Give one example and explain.

Reference no: EM132809657

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