Reference no: EM133166133

Business Description

Type of business and type of industry in which the business will operate. 

 Products or Services it will offer and its level of production (Domestic or Export level) 

The Objective/s of the Business with the mission statement. 

Government Regulations relating to the business. 

Its legal structure - for example, sole proprietorship, etc. 

Possible location (Advantages and/or disadvantages) 

Principal Members/workers needed their duties and functions

It's organizational structure

It's size - for example, micro, small, large, etc. 

Marketing Strategies

Define the market in which it will operate. 

Describe its target customers. 

Justify the pricing strategy that will be used. 

Outline the distribution channel/s the business may employ. 

Ethical issues that maybe encountered or considered. 

Promotion Mix (Discuss the various promotional strategies that will be used).

Describe branding and/or packaging relating to the business 

Sales and potential for growth (Assess the business sales level/figure and ways it can expand in the future) 

Finance and Competitive Analysis

Outline an estimated level/amount of finance the business will need. (Estimated cost of important areas is necessary- e.g. Rent, Raw materials, Stock, labour) 

Source of finance 

List and estimate areas of Fixed and Variable cost. 

Projected Performance (Simple Profit and Loss Account, showing gross and net profit/loss estimation) 

Assess possible areas of Strength, Weakness, Opportunities and Threat (SWOT) of the business. 

Identify possible competition in the market and explain how it would compete and defend itself against the competitors.