Two separate marketing plans

Reference no: EM13199775

The risk associated with two separate marketing plans are: -

• The two separate marketing plans will have two different set of policies which will be difficult for the organization to follow
• It would lead to have two different set of goals to be achieved which can lead to cohesion
• Two separate marketing plans may involve lot of expenditures to be incurred being detrimental to the pricing of the product which would be higher
How can these risk be mitigated?

Reference no: EM13199775

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