Two products each targeted to different segments

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1. Marketing research has estimated that having two different messages, which would double the fixed cost of advertising, would increase salary 10% to $550,000 and the average order would be the same. If that is true, would it make financial sense to test it?

2. Marketing research has estimated that having two products each targeted to different segments. This would double the fixed cost of advertising, would increase average order by 10% to $825, and increase gross sales by 10% to $550,000. If that is true, would it make financial sense to test it?

Reference no: EM132221777

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