Two of components necessary for modeling to be effective

Reference no: EM133606477

Question

Two of the components necessary for modeling to be effective, according to Bandura, are attention and retention. What aspects of commercial advertisements are most likely to catch your attention? What do you tend to remember about advertisements? Can you think of situations in which the way an advertiser gets your attention also helps you to remember the product?

Reference no: EM133606477

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