Reference no: EM131257688
The Denver advertising agency promoting the new Breem dishwashing detergent wants to get the best exposure possible for the product within the $100,000 advertising budget ceiling placed on it. To do so, the agency needs to decide how much of the budget to spend on each of its two most effective media:
(1) television spots during the afternoon hours and
(2) large ads in the city's Sunday newspaper.
Each television spot costs $3,000; each Sunday newspaper ad costs $1,250. The expected exposure, based on industry ratings, is 35,000 viewers for each TV commercial and 20,000 readers for each newspaper advertisement. The agency director, Deborah Kellogg, knows from experience that it is important to use both media in order to reach the broadest spectrum of potential Breem customers.
She decides that at least 5 but no more than 25 television spots should be ordered, and that at least 10 newspaper ads should be contracted.
How many times should each of the two media be used to obtain maximum exposure while staying within the budget? Use the graphical method to solve.
|
Discussing the business entity
: Write a 350- to 700-word paper discussing the business entity that represents the best choice for businesses you chose. Be sure to consider control, taxation, and liability issues
|
|
How many tables and bookcases should be produced
: Formulate Watson's production-mix decision as a linear programming problem, and solve. - How many tables and bookcases should be produced each week? What will the maximum profit be?
|
|
What is the partnerships required tax year
: A partnership has three partners. Partner A has a 50% interest in capital and profits and uses a calendar year end. Partner B has a 30% interest in capital and profits and a May 31 year end. Partner C has a 20% interest in capital and profits and a J..
|
|
What is the sociological imagination
: What are the four characteristics of social structure as discussed in class? Identify and define the major components of social structure, and provide an example of how social structure influences human behavior in ways that typically override an in..
|
|
Two media be used to obtain maximum exposure
: How many times should each of the two media be used to obtain maximum exposure while staying within the budget? Use the graphical method to solve.
|
|
Techniques that are used to harden a system
: There are many techniques that are used to harden a system. Examine the various techniques that are used and select two that you would recommend being used in your organization and two that you would not recommend. Provide a rationale for your res..
|
|
Overall strategy of the organization and compensation
: What relationship exists between responsibility for the overall strategy of the organization and compensation? What are the consequences of executive pay that ranges 100 times that of the lowest paid employee
|
|
Instant messaging client for a mobile phone
: You have been asked to develop an instant messaging client for a mobile phone, based on a current desktop client. The design challenge is to pare down the interface to fit on a mobile phone.
|
|
Subsidiary undertaking of red
: Which of the following companies would not be a subsidiary undertaking of Red?
|