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Two measures of the television viewing audience

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Reference no: EM13669505

Nielsen media research provides two measures of the television viewing audience: a television program rating, which is the percentage of households with televisions watching a program, and a television program share, which is the percentage of households watching a program among those with televisions in use. The following data show the nielsen television ratings and share data for the major league baseball world series over a nine-year period (associated press, october 27, 2003).

 

 

Reference no: EM13669505

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