Two marketing short-term objectives-two pricing tactics

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Reference no: EM132087207

ABC is a single business organization with a functional structure. It is the end of 2017.

ABCs strategic goals and objectives:

Strategic goal: maximize stockholder wealth over the long term.

Strategic objective: increase total revenues by 10% in 2018.

ABC company revenues for 2015

Product x: $50 per unit times 1000 units sold=50,000

Product y: $100 per unit times 1000 units sold= $100,000

Total sales: $150,000

Other important information

Product x market share: 10%

Product X demand characteristics: inelastic demand

Product Y market share 10%

Product Y demand characteristics: elastic demand

Write 2 marketing short-term objectives and 2 pricing tactics for both product X and product Y that is consistent with the information above.

Reference no: EM132087207

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