Reference no: EM132301572

1. In the world of marketing, __________ are ideas about products or services.

A. concepts                                             

B. notions   

C. perceptions                                         

D. impressions                                         

E. theories

2. The two main types of data are

A. independent and dependent.             

B. primary and secondary.                

C. conceptual and factual.                     

D. extraneous and experimental.         

E. measurable and non-measurable.

3. __________ are the facts and figures related to the problem.

A. Knowledge                                  

B. Data                                                          

C. Variables                                     

D. Concepts                                              

E. Findings

4. Secondary data are the

A. facts and figures that are newly collected for the project at hand.

B. facts and figures obtained by watching people mechanically rather than in person.

C. facts and figures obtained by asking people questions.

D. facts and figures that have already been recorded before the project.

E. conclusions developed from information obtained from a representative sample of a population.

5. Facts and figures that are newly collected for a project at hand are called

A. internal secondary data.                    

B. external secondary data.               

C. primary data.                                     

D. observational data.                             

E. tertiary data.

6. Red Carpet Baby!, a children's accessory and toy store, uses U.S. Census information to determine the number of families with children under age 5 in its market area. It is using __________ research.

A. proprietary                                        

B. primary        

C. secondary                                         

D. observational                                       

E. experimental

7. Published data from outside the organization are called __________ data.

A. proprietary                                          

B. external primary                           

C. external secondary                             

D. internal primary                                  

E. internal secondary

8. Two important advantages of secondary data are

A. they are inexpensive and up-to-date.

B. they are up-to-date and supply all relevant categories of information.

C. they are usually inexpensive and save time.

D. they are tailor-made to your specifications and relatively inexpensive.

E. none of the above.

9. A general rule of thumb among marketing researchers is to use __________ first and then collect _________.

A. external secondary data, internal secondary data

B. internal primary data, external primary data

C. primary data, secondary data

D. secondary data, primary data

E. primary data, external secondary data

10. Observing people and asking them questions are the two principal ways to obtain

A. primary data.                                       

B. internal secondary data.               

C. external secondary data.

D. experimental independent variables.

E. nonprobability data.