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Two concepts of imc and advertising pyramid

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Reference no: EM131433696

PLANNING IS EVERYTHING

a) Relate the two concepts of IMC and Advertising Pyramid.

b) How can IMC principles move us up the pyramid?

c) Give some examples of how this could happen (real world or made up.)

This is a GRADED discussion. Read the question and post your response. You must also respond to at least one other post by another student in the class. Be clear, be complete and please be polite.

Advertising plans have to follow the general marketing plan which often tries to predict how markets will change, evolve and perform in the future. Short term plans usually cover up to one year. Intermediate term plans may range from one to five years. Long term plans often cover five years or more.

In general, short term plans are more accurate and reliable than longer term plans. Discuss why you think that is the case. What could we do to make longer term plans more reliable?

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This document prepared int he MS word. The concept or thought process is used need to be relevant to the product and provide valuable information to the target audience. The way in which the message is communicated can also alter the effectiveness of the campaign, as can choosing which media should be at the forefront or the driving factor behind your strategy. It can all become a difficult balance to get right but it’s crucial that you do get it right.

Reference no: EM131433696

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Reviews

inf1433696

3/24/2017 6:21:52 AM

OK. I DO APOLOGIZE. THANK YOU SO MUCH!! I DID NOT SEE ANOTHER PAPER!!! YOU ARE AWESOME... CAN YOU PLEASE CHECK TO SEE IF I CAN HAVE ANOTHER ASSIGNMENT COMPLETED BY 11:40P TONIGHT (WITHIN 30MINS) BEFORE I PAY FOR IT? THANKS

inf1433696

3/24/2017 6:21:07 AM

HI, I HAD SUBMITTED TWO ASSIGNMENTS AND HAVE ONLY RECEIVED ONE BACK. IT'S MARKED AS COMPLETED WHEN IT'S NOT. THESE TWO ASSIGNMENTS WERE UNDER THE SAME TICKET; ONE WAS JUST A DISCUSSION. IF MY OTHER ASSIGNMENT IS COMPLETED BY 11:30P TONIGHT AND I PAID FOR IT WHAT EXACTLY AM I SUPPOSE TO DO BECAUSE THIS DISCUSSION IS SOMETHING I CAN'T TURN IN LATE AT ALL? HOW DO I GET REIMBURSED FOR THAT OR CAN I ADD THE FUNDS TO ANOTHER ASSIGNMENT?

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