Reference no: EM132178700

1. Identify a true statement about supply chain management.

A. It enables supply chain managers to respond quickly to sudden changes in supply or demand.

B. It gives assembly line employees total control of materials, processes, money, and finished products.

C. It enables supply chain managers to focus on pushing products down the marketing channels to consumers.

D. It reflects a completely employee-driven management philosophy.

2. The objective of test marketing is:

a. to create three-dimensional prototypes quickly and at a relatively low cost.

b. to implement simultaneous product development.

c. to evaluate alternative marketing strategies.

d. to shorten the development process of a product and reduce costs.

3. Multiproduct strategies apply to diversified manufacturers, not to organizations which provide services

A. True

B. False

4. Outsourcing provides a firm with greater strategic flexibility, reduced risk and increased opportunities to make investments in other value chain activities.

A. True

B. False

5. Which of the following is an advantage of a multisegment targeting strategy

A. It provides economies of scale in manufacturing and marketing

b. It helps in satisfying the needs of a niche market

c. It decreases the costs involved in product design, marketing research, and management

d. It significantly reduces the risk of product cannibalization