Reference no: EM132216564

1. A company would adopt the "alter" strategy to a regulatory change when the issue is of

a. low importance to the company, and the firm has no power to influence a change.

b. high importance to the company, and the firm has the power to influence a change.

c. high importance to the company, and the firm has no power to influence a change.

d. low importance to the company, and the firm has the power to influence a change.

2. To be considered as a supplier to the Bolivian government, a company must follow numerous bureaucratic procedures and fill out numerous long forms. This is an example of a governmental ____ screen that is common during government purchases in developing countries.

a. eligibility

b. competitive

c. influence

d. procedural

3. Much of the income earned in developing countries is never reported to the authorities. This income is earned in the ____.

a. parallel universe

b. ubiquitous market

c. informal economy

d. domestication sector

4. Which of the following statements is true of personal communications channels??

?They are often less effective than mass communication channels.

?They include public relations, advertising, and sales promotions.

?Their influence on purchase decisions is significant when products are purchased frequently.

?Their effectiveness derives from individualized presentation and feedback.