True of global branding and benefits of licensing

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1. Austin placed an advertisement for a new assistant on November 1. He hired Paul on December 1. His ______ was 30 days.

a. cost per hire

b. new hire turnover

c. new hire performance

d. time required to hire

2. While they have many differences, millennials and members of Gen Z are both comfortable with ______.

a. making quick decisions

b. staying with an organization for 10 years or more

c. making a living over making a difference

d. there being winners and losers

3. At Acme Global, full-time employees work seamlessly with consultants and temporary workers. It appears Acme Global has become agile by ______.

a. developing the ability to thrive on change

b. reviewing legacy processes

c. creating a digital culture

d. exploring the value of “on-demand” workers

4. Carli is concerned about how many organizational resources are being used at Acme Global to get the work done. She frequently asks the question, “Did we do things right?” Carli is concerned with ______.

a. productivity

b. sustainability

c. cost

d. efficiency

5. All of the following are true of tariffs except which?

Tariffs are a form of tax.

Tariffs can discourage trade.

Countries set their own tariff policies.

Tariffs lower prices on imports.

Tariffs can make local goods more attractive.

6. All of the following are true of global branding except which?

It utilizes a centrally coordinated marketing program.

Global branding strategy is one-size-fits-all.

Coca-Cola’s messaging about “happiness” is an example.

It helps make brands recognizable worldwide.

Best Buy’s bigbox stores are global branding in action.

7. All of the following are benefits of licensing except which?

The licensee gains knowledge.

The foreign country gains employment.

The licensor has a fairly low risk entry into foreign country.

The licensee avoids costs associated with direct investment.

The licensor has full control over its product.

Reference no: EM132307433

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