True nature of the research hidden from participants

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Reference no: EM132219082

1. Consumer attitudes measured on a seven point likert scale from 1 strongly disagree through to 7 strongly agree is what type of data?

A. Interval

B. None of the above

C. Ratio

D. Ordinal

E. Nominal

2. Conducting a survey is most associated with what type of research design?

A. Predictive

B. Exploratory

C. Causal

D. Probability

E. Descriptive

3. A researcher has collected age data by asking respondents to select the appropriate box from the following options: 18 yrs to 30 yrs; 31 yrs to 40yrs; 41 yrs to 50 yrs; 51 yrs to 60 yrs; 60+ yrs. What type of data is this?

A. Interval

B. Ordinal

C. Ratio

D. None of the above

E. Nominal

4. A market researcher wants to test different types of packaging for a new food product and the effects of each on consumers’ purchase intentions. What type of research design is the market researcher most likely to use in this instance?

A. Predictive

B. Descriptive

C. Probability

D. Causal

E. Exploratory

5. When conducting market research, it is usually best to keep the true nature of the research hidden from participants.

True False

Reference no: EM132219082

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