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When marketers study brand loyalty, they believe that it is not enough to classify someone as being loyal to a given brand by simply looking at the sequence of purchases they make in a product category. Rather, the consumer must also provide a rationale or reason for why they consistently buy the same brand. Why is this requirement needed?. Shugan says that many so called loyalty programs are shams because they produce liabilities rather than assets for the company. Exactly what does he mean by this, provide an example? Shugan also notes that a true loyalty program “invests in the customer”. What does he mean by this and how might United Airlines develop a loyalty program which avoids creating future liabilities to the customer? Why is customer loyalty an important concept for a company to achieve success in the marketplace?
What new angles are being presented? What current events or social changes have prompted these new angles?
Find a recent news article about an organization that changed its marketing strategy. What were the reasons for change?
Doctors’ and dentists’ offices frequently schedule patient visits at regularly spaced intervals. What problems does this create? Can you suggest an alternative approach to reduce these problems? Under what circumstances would regularly spaced appoint..
Med first is a medical facility that offers outpatient medical services. the facility is considering offering an additional service, mammography screening tests
What types of products are best suited for selling on the Web?
Discuss type I and type II errors relative to the control chart. What practical implication in terms of process operation do these two types of errors have? I need a clear answer, straightforward and it should not been answer before (not copy and bas..
What did you think about this exercise and approaching goal orientation from a different direction? Did you prefer the WOOP model from last week?
A worker-machine operation was found to involve 3.3 minutes of machine time per cycle in the course of 40 cycles of stopwatch study. The worker’s time averaged 1.9 minutes per cycle, and the worker was given a rating of 120 percent (machine rating is..
Research on the strategic priorities of your selected organization. Through the use of a SWOT analysis, define the strategic priorities.
Determine the product lead time by developing a time line from the initiation of a purchase order to product delivery. Discuss the company's possible transportation modes and channels in China and to and within the United States, and the likeli..
Find an article on a current event that deals with the social and cultural issues leaders in health care face.
A cafeteria with self service has an arrival rate of 12/hour. The average time taken by a person to collect and eat his meal is 20 minutes. Assuming that the inter arrival times are exponentially distributed, how many seats must the cafeteria have to..
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