Trends impact marketing planning and implementation

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What are the key trends impacting consumer behavior that may develop within the next 5 years? Consider the past 5 years and the expansion of movements such as social media, mobile media, and other emerging technologies, and respond to the following:

How will these trends impact marketing planning and implementation?

How can you capitalize on viral marketing?

What could be the impact of word-of-mouth communication on the successful marketing of your product?

Reference no: EM131759781

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Trends impact marketing planning and implementation : How will these trends impact marketing planning and implementation?

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