Trends from previous sales to make business decisions

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1. It seems you‘re relying fully on trends from previous sales to make business decisions. How will you incorporate customer feedback into the decision making process? Will your IT infrastructure be in the same building as the big company or in a separate location to reduce the chance of being hacked?

2. What business-level strategy does Southwest seem to be pursuing? Why? What corporate-level strategies is Southwest pursuing? Why? How do these strategies create value for the organization? For the customers?

(please add a reference from a website or a book)

Reference no: EM132273296

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