Trending topics on social media related to lululemon

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Reference no: EM133481029

Question

1. Conduct an investigation of social media to examine user-generated content related to Lululemon.

a. What are the trending topics on social media related to Lululemon? (Use a free social media aggregator, such as Addictomatic or Twazzup, to investigate.)

b. What is the sentiment of the comments related to Lululemon? Compare the sentiment ratio of Lululemon to two of its competitors. What does that mean?

c. What other sources of user-generated content can you ?nd on social media? Do consumer perceptions appear to be supportive of the sale of Lululemon's men's clothing? Explain.

2. Integrate your information from the preceding questions to determine whether or not Lululemon should invest more heavily in its men's market. Justify your response using information from your search of secondary data.

Reference no: EM133481029

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