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In this assignment, you will write a paper that explains the treatment of internal and external stakeholders
In your paper, you will address the following points:
- Which (internal or external stakeholders), if either, is more important?
- Why do you feel this to be true?
- Research and describe one organization that does a great job treating internal stakeholders..
- Research and describe one organization that does a great job treating external stakeholders. a great job treating iexternal stakeholders.
Discuss the various marketing strategies Mattel executives may use for Monster High as it progresses through the stages of the product life cycle.
Explain the importance to marketing managers of current demographic trends. Today, several basic demographic patterns are influencing marketing mixes.
What rules (primary law) did court rely on in researching decision? How did court analyze the facts in light of the legal questions and rules?
What is the channel of distribution? What is the benefit of using Internet as channel intermediary? What is the key difference between retailer and wholesaler?
Look at your chosen product/service, how are they positioning it with competitors? How about pricing strategies? How are they pricing their product/service.?
What are the trade-offs among all the types of research addressed? Suppose you are a manager of a small start-up firm with a limited budget. What kinds of research would be the most valuable? Why?
Research the influence of industrialization and the modern technology of the period covered, What do you see as the role of industrialization in supporting the art of women
Marketing case study - Marketing of new products and How many lines and references (aka SKUs) per line are they offering
Discuss how these challenges are similar to and different from those experienced by a project manager managing projects within a corporate environment.
Plan for prototyping and testing, Detailed description and unique features of product/service-this is where you put all the detail
Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity. How are innovations in interactive television.
Identify the major external environmental factors that impact the organization. Discuss the sales objectives. Discuss the role business ethics play in the sales
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