Treating profitable and unprofitable customers differently

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Discussion 1.

Banks use databases to identify profitable and unprofitable customers. Bankers say they lose money on customers who typically keep less than $1,000 in their checking and savings accounts and frequently call or visit the bank. Profitable customers keep several thousand dollars in their accounts and seldom visit a tell or call the bank. To turn unprofitable customers into profitable ones, banks have assessed fees on many of their services, including using a bank teller, although many of the fees are waived for customers who maintain high account balances. Bankers justify the fees by saying they're in business to earn a profit.

Discuss whether banks are justified in treating profitable and unprofitable customers differently. Defend your answer.

Discussion 2.

Once you have viewed the video, read the scenario below and incorporate what gained from viewing the video to complete the assignment.

The head of your school's finance department has asked you to address a group of incoming business students about the importance of finance to their overall business education.

Develop an outline with the key points you would cover in your speech and then explain why those key points are important.

Reference no: EM132880440

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