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Instructions
Using the first draft of your marketing plan submitted last week, continue authoring a plan suitable for the client. Use instructor feedback to continue with strategy formulation and tactic development.
Translate the strategy and tactics into written form. Include graphics as necessary, such as site content examples, landing page mock ups, merchandise or media collateral mock ups, scripts, a campaign/content publishing calendar (required), a diagram, a flow chart, an infographic, etc.
Proofread, proofread, proofread and revise. Keep in mind that proofreading is not just about grammar, spelling and punctuation. It's also about flow, logic and thoroughness.
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