Transformational vs. transactional leadership theories

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1. Explain some of the challenges faced by the channel manager in attempting to exercise leadership to motivate channel members in the interorganizational setting of the marketing channel?  You are expected to fully address the question fully.

2. After reading “Transformational vs. Transactional Leadership Theories: Evidence in Literature,” select either transformational or transactional theory. Briefly draw some comparisons between them. Often these two theories are looked at it contrast to each other but is it possible for a leader be both? Can they be complimentary to each other? Have you ever seen a leader use both styles? Was it effective? Why or why not?

3. Describe what an innovation measurement system would focus on in your organization. Identify how you might use it to support your innovations.

Reference no: EM132302412

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