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THE COMPANY IS CARGILL
1. Is your company creating value or lowering the costs of value creation by realizing location economies, transferring distinctive competencies abroad, or realizing cost economies from the economies of scale? If not, does it have the potential to do so?
2. How responsive is your company to differences among nations? Does it vary its product and marketing message from country to country? Should it?
3. What are the cost pressures and pressures for local responsiveness in the industry in which your company is based?
4. What strategy is your company pursuing to compete globally? In your opinion, is this the correct strategy, given cost pressures, and pressures for local responsiveness?
5. What major foreign market does your company serve, and what mode as it used to enter this market? Why is your company active in these markets and not others? What are the advantages and disadvantages of using this model? Might another model be preferable?
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