Transaction most critical component of marketing process

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Reference no: EM13900435

Please answer the following questions:

1. Why must a product/brand break into the consumer’s consideration set? How does this occur? Why would the marketer desire to achieve entry into the consumers’ evoked set? How does this occur?

2. Please explain how the environment affects consumer decision. What are the implications for managers?

3. Why is the transaction the most critical component of the marketing process?

4. Please explain the three behaviors that are necessary for a purchase to occur.

Reference no: EM13900435

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