Training service employees in the fine art of interacting

Assignment Help Operation Management

Reference no: EM132270795

Brand loyalty (mac users vs. macolytes)

- usage rate: heavy users, light users, nonusers

- 80/20 Rule: 80% of sales come from 20% of customers.

Geographic segmentation

Effective Positioning

Demographic segmentation

Behavioral segmentation

The pen market

- U.S. (near commodity)

- China (affordable luxury)

Demographic segmentation

Perceptual Maps

Why do you REposition a product?

Geographic segmentation

Conveys benefits (high quality)

- highlights points of difference

- is consistently executed: across time & across the marketing mix

- is WELL executed

Product Positioning

Use maps to diagnose

Effective Positioning

Market Segmentation

A consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort

Shopping product

Specialty product

Convenience product

Industrial Products

Training service employees in the fine art of interacting with customers to satisfy their needs

Interactive marketing

Service Intangibility

Service inseparability

Internal Marketing

Reference no: EM132270795

Questions Cloud

Management theories would you consider in developing plan : What management theories would you consider in developing your plan of action for the situation and why?

Recording progress on the recycling project : Establish a plan for reporting and recording progress on the recycling project. Determine when corrective action or escalation procedures are required.

What the product-service offers-product positioning : Customers' perceptions of what the product/service offers ? Product Positioning. Quality, features, and style/design ? Products Attributes.

Describe the value that you derive from this brand : Please select a brand that you are familiar with and describe the value that you derive from this brand. What needs does it fulfill?

Training service employees in the fine art of interacting : Training service employees in the fine art of interacting with customers to satisfy their needs

Where would you like to work in your management career : Where would you like to work in your management career? And why?

What does it take to become sole proprietor : What does it take to become a sole proprietor? What are the advantages of this form of business ownership?

Sentence definition of effective organizational leadership : Create a one sentence definition of effective organizational leadership, using your own experience and insights.

What talents or skills do you need to run the business : What kinds of products or services will you offer? What talents or skills do you need to run the business?

User Account

All Pages