Trail Frames Chassis, What would/could motivate a company

Trail Frames Chassis

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Reference no: EM132441125

1. What would/could motivate a company such as TFC to try to enter a new product market such as the "lower-end" motor homes? From a marketing perspective is this a good idea? From a financial viewpoint could this be a profitable venture in either the short term or long term?

2. Does TFC appear to have the talent and process capabilities or competencies to enter the proposed new market? Can it produce both type of motor homes?

3. What difficulties do you foresee with TFC trying to produce the "lower-end" motor homes and the high-end motor homes in the same facility?

4. What does the case indicate about a firm's growth, its product(s) life cycle(s), its core competencies, and its competition?

5. If you were hired as a corporate strategist or operations management strategist to assist TFC with this decision, what would you recommend? What factors is this decision based on?

Attachment:- Trail Frames Chassis.rar

Reference no: EM132441125

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