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1. Identify the eight unique features of e-commerce technology and explain how these features set e-commerce apart from more traditional ways of conducting commercial transactions.
2. Why is a multidisciplinary approach necessary if one hopes to understand e-commerce?
3. What are the eight most important factors impacting website design, and how do they affect a site's operation?
1q. how do your personal ethical values and principles drive your reaction?2q. what are the implications to stakeholder
Compare and contrast the following terms: societal marketing, social marketing, ecological marketing, green marketing and environmental marketing, and sustainable marketing.
Research Nike's online marketing campaign strategy. Also, review their role of integrated marketing communications in their marketing campaign.
Examine the re-measurement and translation process. Compare and contrast the international capital asset pricing model to the domestic capital asset pricing model.
Where do you plan on advertising and what will your message be? Choose more than one media type. The various media available are television, radio, newspapers, magazines, direct mail, outdoor advertising and interactive media. Support why you fe..
Do you believe that Internet companies' use of cookies invades your privacy? Would you favor legislation that prevents the use of this technology?
Identify and explain the strong points of the managers. Identify and explain areas in which improvement is needed
Conduct an online research of the ethical, Discuss the difference between ethical and sustainable sourcing/purchasing.
In recent years, social media has been a rapidly growing marketing communications vehicle. What separates the peak performing brands from the "also-rans" in this medium
Research the products and organization at www.fritolay.com. Identify and discuss the most important issues surrounding the successful use of CRM at Frito-Lay. How does CRM link the marketing and sales functions of the organization?
Explain the characteristics that distinguish advertising from other elements of the marketing communications mix. In particular highlight the differences between advertising and publicity.
What is viral marketing? How do marketers use brand ambassador or brand evangelists?- What is social media? What are social networks?
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