Traditional retailers are pulling out all stops to compete

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Amazon has changed the Black Friday game and traditional retailers are pulling out all the stops to compete. Again, Amazon is offering crazy pricing on gifts, especially electronics, and in particular - their own products. How did Amazon choose the products it did to reduce price, what is Amazon trying to accomplish by this change and how might it impact other aspects of Amazon's business? Do traditional retailers stand a chance to gain ground with more interesting, engaging and actionable sales that advantage of technology in a frictionless way? Explain your opinion and provide support if/where possible.

Reference no: EM132252717

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