Traditional porsche customer decision process

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Question 1. Analyze the buyer decision process of a traditional Porsche customer.

Question 2. Contrast the traditional Porsche customer decision process to the decision process of a Cayene or a Panamera customer.

Question 3. Which concepts from the chapter explain why Porsche sold so many lower-priced models in the 1970's and 1980's?

Question 4. Explain how both positive and negative attitudes toward a brand like Porsche develop. How might Porsche change consumer attitudes toward the brand?

Question 5. What role does the Porsche brand play in the self-concept of its buyers?

Reference no: EM133247845

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