Traditional media in marketing communications

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Reference no: EM131791841

Focus on the intermingling of new and traditional media in marketing communications.

- What companies have you witnessed that have effectively combined new and traditional media together (integrated)?

- What traditional and new media do you believe "mix well" for promotional marketing in the healthcare industry?

- What are the potential pitfalls of integrating new and traditional media?

Reference no: EM131791841

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