Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
1. Measurement in traditional media channels such as TV and radio tends to focus on: a. brand image b. targeted reach c. impressions d. exposure2. Two metrics used to measure customer retention are: a. revenue and profit b. retail sales and ticket sales c. season ticket renewals and multi-game ticket renewals d. season ticket renewals and sponsorship renewals3. The primary organizational need that marketing supports is: a. profit b. revenue c. customer generation d. brand image development4. Revenue from ticket sales makes up at least ________ percent of total revenues for the four major professional sports leagues in the United States. a. 35 b. 50 c. 65 d. 805. Changes in the premium seating at stadiums and arenas include the following EXCEPT: a. decreasing demand for premium seats at the mid-level of a stadium b. relocating premium seats further from the playing field c. redesigning suites to accommodate 6 to 10 people d. allowing companies to share a suite6. The secondary ticket market is best defined as: a. buying and selling tickets after the sporting event or game has started b. buying group tickets at a discount and selling them as individual game tickets c. selling tickets purchased from a sports property to someone else d. selling tickets to an independent company, such as StubHub Uni7. Metrics that can be used to evaluate sponsorships include the following EXCEPT: a. sponsorship inventory sold b. rights fees paid by corporate partners c. activation fees paid by corporate sponsors d. sponsorship renewals secured8. In terms of retail sales performance, ________ is the dollar amount spent on average by attendees at a sporting event. a. velocity b. total return c. margin d. per cap revenue9. The service quality factor of ________ refers to employees' willingness to help customers and offer prompt service. a. reliability b. empathy c. responsiveness d. assurance10. A person's feelings of pleasure or disappointment that result from comparing a product's perceived performance to expectations is: a. customer satisfaction b. service quality c. service performance d. empathy11. A managerial focus on motivating employees within an organization, whether frontline or support personnel, to understand their roles in meeting customers' needs is: a. customer-focused marketing b. service-oriented management c. internal marketing d. management by objective (MBO)12. Areas of emphasis for internal marketing include the following EXCEPT: a. leadership b. training c. innovation d. service 13. The outsourcing advantage of ________ is especially important in locating sponsorships for a sports property since an agency is likely to have contacts that the sports property does not. a. resource availability b. expertise c. objectivity d. cost effectiveness14. Reasons for keeping the marketing function in-house include the following EXCEPT: a. competition b. control c. consistency d. costs15. Services that can be outsourced by a sports property include the following EXCEPT: a. talent management b. ticket sales c. sponsorship sales d. media16. Operational functions that have the capability of producing revenue for a sports property if outsourced are: a. food service and retail merchandising b. media broadcasts and publications c. food service and promotional events d. publications and janitorial17. Ticket sales jobs focus heavily on: a. acquiring new customers b. retaining customers c. prospecting for customers d. developing customer loyalty18. Molly works in fan relations for a local professional football team. Her responsibilities most likely include the following EXCEPT: a. answering questions from fans b. responding to customers' complaints and problems c. looking for fans that are good prospects for season ticket packages d. answering customer questions by email or telephone19. Under the category of brand communications include jobs related to the following EXCEPT: a. advertising b. public relations c. customer service d. community relations20. In the position of ________, an individual needs to proactively ensure the sports venue is prepared for fans and then manage fans' experiences to ensure customer satisfaction. a. marketing operations b. event marketing/management c. facility management d. services marketing 21. Ways to gain experience for a career in sports marketing include the following EXCEPT: a. education b. internship c. volunteerism d. sports participation22. Katelyn knows networking is important for a career in sports marketing. A good starting place for her to network with business professionals is to: a. research their backgrounds b. volunteer at college sports competitions c. attend sporting events in the community d. post a resume on LinkedIn 23. The social networking site that holds the greatest potential for networking is: a. Facebook b. Twitter c. Sportsworld d. LinkedIn24. Typical tasks at sporting events that utilize volunteers include the following EXCEPT: a. supervising parking b. registering individuals for events c. staffing exhibits or displays d. supervising food service operation25. Which of the following statements is most likely true about a valid internship? a. The internship takes the place of a paid position at the organization. b. The sports organization receives immediate benefits from the intern's work. c. The work assigned to the intern is unfamiliar and unlike the student's coursework. d. The focus of the internship is on training the student.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd