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Traditional marketing methods of gathering

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In the age of digital capture of customer data, the possibilities of tailored, specific customer messaging and customer to customer sharing of experience and ratings of products and services, the traditional processes of marketing are markedly changed.

Using an example of an organisation of your choice, illustrate the ways in which digital processes have changed its traditional approach to marketing and say whether you think which, if any of the traditional marketing methods of gathering, disseminating and responding to customer needs remain relevant.

Reference no: EM13695190

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