Traditional marketing implementation approaches

Reference no: EM1340630

Marketing Channels : explained
I need help with these questions that were taken from these journal articles.

Valos, Michael J. and Andrea Vocino (2006). An integrative marketing channel performance measurement framework. Journal of Database Marketing & Customer Strategy Management, Vol. 14 Issue 1, p17-28.

Kaplan, Robert S. and David P. Norton (2007). Using the Balanced Scorecard as a Strategic Management System. Harvard Business Review, Vol. 85 Issue 7/8, p150-161.

Kaplan, Robert S. and David P. Norton (2000) Having Trouble with Your Strategy? Then Map It. Vol. 78 Issue 5, p167-176.

1. Fifteen years ago, Kaplan and Norton proposed the balanced scorecard for performance metrics. In your opinion, is the balanced scorecard still a valid approach? Why or why not? How do customer relationships fit into the scorecard?

2. What is a strategy map? Why is that so important? How do you create a differentiated strategy? Can you give an example?

3. Valos and Vocino claim that traditional marketing implementation approaches have failed. Do you agree? Why or why not? How does channel performance measurement provide opportunities to marketing mangers?

Reference no: EM1340630

Questions Cloud

Question based on balanced scorecard : Show the balanced scorecard as it applies to incentive pay for managers, including its purpose, its four common perspectives, and sample performance measures for each perspective.

Explain balance scorecard''s financial area : Explain the balance scorecard's financial area focuses on how an organization adds value to shareholders

Prepare the strategic objectives for your business : Prepare the strategic objectives for your business in the format of a Balanced Scorecard and the strategic objectives are measures of attaining your vision and mission

Explain how the four management control system elements : Explain how the four management control system elements Budget, financial reports, statistical reports, reward systems and quality control systems might be used for feedback control within organizations

Traditional marketing implementation approaches : Valos and Vocino claim that traditional marketing implementation approaches have failed. Do you agree? Why or why not? How does channel performance measurement provide opportunities to marketing mangers?

Describe the balanced score card : how and such other nonquantitative factors that cannot be put in the balance sheet

Determine the total actual overhead cost : Determine the total actual overhead cost and actual variable overhead cost

Explain business policy and strategy : Analyze how the theory applies to the topic of strategic management and Assess how each separate theory you provide builds upon or conflicts with other theories you have provided in your taxonomy

Explain the pros and cons of this methodology : Describe Balanced Scorecard and describe the pros and cons of this methodology.

User Account

All Pages