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Traditional marketing and marketing with social media

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Reference no: EM132682034

Library Assignment

Read the assigned chapters from the text, and use the CTU library or professional quality sources to describe how social media are used to reach current and potential customers. With an understanding that social media have transformed the way companies interact with customers across all demographic segments, address the following discussion points:

What are the differences between traditional marketing and marketing with social media?

How is the message conveyed differently between traditional media and social media?

Should the message be tailored to different demographic groups? Why?

Reference no: EM132682034

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