Traditional innovation and reverse innovation

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What are the similarities and differences between GE’s traditional innovation and reverse innovation? Why is GE so interested in reverse innovation? What are the main concerns that prevent Western MNEs from aggressively investing in emerging economies? What are the costs if they choose not to focus on emerging economies? Why is a leading US MNE such as GE afraid of emerging multinationals from emerging economies?

Reference no: EM131133478

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