Traditional grocery retailers can build loyalty

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Question

Given this competitor in the grocery industry, we would like to hear your ideas on how the more traditional grocery retailers can build loyalty and compete effectively. Tables A and B in the article provide an excellent place to start. Please design a new loyalty program for your favorite grocery retailer and discuss how this loyalty program will help the retailer compete with Amazon. Be sure to condier what you learned in "How to Make Your Loyalty Programs Pay Off" and be certain to think about the challenges as discussed in "Why Customer Loyalty Programs Can Backfire."

Reference no: EM133772925

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