Trademark franchise vs. business format franchise

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1. When does a contract have to be in writing in order to be enforceable? How would a party prove that an oral contract had been entered into by the parties without the presence of a written document proving the agreement?

2. Identify five questions that influence the negotiation process between a business buyer and a seller?

3. What is a franchise and how does it work?

4. What is the difference between a product and trademark franchise vs. a business format franchise? Which type of franchise is most common for entrepreneurial firms?

5. Kimberly Jones is the founder of a company in the medical equipment industry. Kimberly's firm is still in the feasibility analysis stage and doesn't have a product that is ready to sell. The company is spending about $25,000 per month and expects to maintain that level of spending until it reaches profitability. The $25,000 a month is Kimberly's:

a. consumption rate

b. utilization rate

c. burn rate

d. usage rate

e. liquidity rate

6. What is a saving clause? Why would an entrepreneur want to include a saving clause in a contract?

7. What is assent in a contract and what invalidates it?

Reference no: EM132014634

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