Trade shows and trade missions in global marketing programs

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Reference no: EM132154871

1. Explain how (i) media availability, (ii) Product characteristics, and (iii) consumer evaluation of promotional messages impact global advertising and promotional decisions in global marketing.

2. Explain the benefits and challenges in using Trade Shows and Trade Missions in global marketing programs.

3. What are the market situations that require the use of following pricing approaches in global marketing

Skimming

Penetration

Dual pricing

Cost-plus method

Marginal cost method

Pass-through

absorption

Answer in complete paragraphs

Reference no: EM132154871

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