Trade promotions and concerns using trade promotions

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Reference no: EM132299718

1. Agriculture Marketing:

Do farmers or marketing agencies receive a larger share of the dollars spent for food? Are their shares the same for each commodity? Is the farmer’s share of the at-home market larger or smaller than the farmer’s share of the away-from-home market?

2. Suppose you observe that the consumption of apples increased sharply last year but the total consumer expenditures on apples did not change. What you think that there had been a supply shift, a demand shift, or both.

3. Could someone explain the objectives behind trade promotions and the concerns using the trade promotions.

4. In several paragraphs, summarize and discuss what went wrong with Wells Fargo that prompted the Fake Accounts Scandal in a corporate governance perspective.

Reference no: EM132299718

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